Quality of daily life: a key driver for performance & engagement in organizations

Economic growth is not what generates quality of life for most people. National income statistics such as Gross Domestic Product (GDP) were built as measures of market economic activity, of the wealth of nations.

As their predominance in economic statistics became more vibrant, these indicators were increasingly correlated to the measures of societal quality of life, in a way that seemed to imply that economic development, through an increase in the GDP, created social development and therefore wellbeing for individuals. Today, this approach seems to be no longer relevant.

 

Cahier 19

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